Value Proposition Analysis Canvas and Template

Many ideas for Value Propositions?

Many startups, especially those commercialising new technology, have a range of potential value propositions they could exploit. Using the Business Model Canvas and Value Proposition Canvas is great for expressing what a Value Proposition is and how it will be exploited, but doesn’t make it easy to compare the pros and cons of different potential value propositions, especially with respect to the competitive landscape.

A Simple Comparison Tool

Over a number of years working to commercialise new technology, I have developed a standard format for comparing value propositions – the Value Proposition Analysis Canvas and Template. The Canvas, as the name suggests, is used exactly like the Business Model or Value Proposition Canvas to work collaboratively with post-it notes. The template is a document format that allows work on the canvas to be captured and used in a selection process.

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