Market research & discovery

What we do

Salient Point finds markets and customers using a wide range of primary and secondary research techniques and early stage business development. Where appropriate research can be conducted by a full member of the Market Research Society under their Code of Conduct. Typical deliverables include:

  • Market Research Report
  • Market Size Estimates
  • Marketing Plan
  • Target Customer Lists

Contact us now to talk about your project, or click here to find out more about working with us.


Markets identified and quantified include:

  • £50m+ UK Consumer market
  • £100m+ Global Industrial Market
  • £100m entry niche in global $1bn Software market

Our publications


Team education

Team experience


  • It became clear that evidence of demand would be vital in securing funding to take the product to market. Ruth has provided us with the evidence we need, along with a deep understanding of how our target customers think about the product—and has done so on a very tight budget and timescale. Throughout Ruth filled me with tremendous confidence and assurance that the work would be done to a high standard. She delivered, and I will be hiring her again in the future.

    Victoria O'Donoghue Founder and CEO of Loc8er
  • The financial model is at least as competent - if not more so - as any I have seen, and has taken out the overcomplicating factors

    Entrepreneurial finance expert from PWC
  • Ian is a goldmine for any start-up looking to fast-track the commercialisation a technology offering. He is thought-provoking, well-connected, tactful (but honest!) and I always leave our meetings better equipped, and inspired to handle the challenges ahead. I look forward to continuing to work with Ian and hope it's a long relationship.

    Suzanne Doyle-Morris CEO and Founder, InclusIQ
  • Ian has been tremendously useful to Contemplate, taking us from first-time entrepreneurs with a vision and some promising technology to our first contracts with real customers. He helped us explore ideas for products and investigate potential markets, and played a key role in signing up the first customers to our early adopter programme. Along the way he provided valuable assistance with all aspects of business development, produced excellent material for presentations and business plans, and even sorted out stubborn system problems on my laptop. Highly recommended.

    Don Sannella Founder and CEO of Contemplate Ltd
  • Ian has been an integral part of Loc8er this past year, not to mention that I have thoroughly enjoyed working with him. He has an exceptional balance of technology, commercial and industry understanding, which has helped Loc8er define its route to market. Ian is very professional and refreshingly honest. He helped us challenge our ideas and the feedback we had received, which sharpened the companies vision. He has a wealth of knowledge and expertise that is vital for getting start-ups up and running along the right tracks.

    Victoria O'Donoghue Founder and CEO of Loc8er