In Friday Link, Sales

If you’re selling to big businesses, this newsletter post is a “must read”.  It’s focussed on software, but many of they key points apply almost any small company selling to a big one – not just B2XLB” sales!

Selling To The Fortune 500, Government, And Other Lovecraftian Horrors

I’ve written something on this topic before in: Unlocking Sales to Giants

P.S. If you enjoyed todays link, there is more from the author at  the Kalzumeus blog (and podcast) here:





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