In Friday Link, Market Research

Ruthless Research

Ruthless Research is a recently started blog about market research – it’s a mix of practical advice and observations on the market research industry.  How to commission the best researcher gives a practical guide on getting a market research project started, but my favourite article title is Don’t come back until you’ve interviewed three lesbians and a zoo keeper!

Ruth Stevenson who writes the blog is my wife, and also an Associate of Salient Point.

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