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  • About Us
  • Services
    • Our Services
    • Raising Money — Investment & Grants
    • Business Plans & Financials
    • Market Research & Discovery
    • Sales & Marketing Support
    • Training & Workshops
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Market Discovery

By Ian Stevenson
In Business Plans, Investment, Market Discovery, Startup Management
Posted 6th October 2015

Dots, Lines and the Here and Now

Founders need to care about where the market will be when they are ready to serve it – to project the intersection between their vision and market trends.  They need to care about where the [...]

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By Ian Stevenson
In Market Discovery, Market Research, Marketing, Opinion, Startup Management
Posted 25th February 2015

Markets for Startups 3 – Finding Markets

In the first post in this series I looked at the extra barriers that face startups in selling a new product or service: Inertia, Limited Resources, Risk and Size.  My previous post looked at the [...]

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By Ian Stevenson
In Market Discovery, Market Research, Marketing, Startup Management
Posted 18th February 2015

Markets for Startups 2 – Key Characteristics – PMAS

In the last post in this series I looked at the extra barriers that face startups in selling a new product or service.  Inertia, Limited Resources, Risk and Size all make it harder for a startup [...]

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By Ian Stevenson
In Market Discovery, Market Research, Marketing, Startup Management
Posted 11th February 2015

Markets for Startups 1 – The Barriers

Startup companies need to identify markets where their products (or services) can succeed, but face greater barriers to entry than established companies.

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By Ian Stevenson
In Market Discovery, Market Research, Marketing, Opinion
Posted 9th February 2015

Is Marketing Meaningless?

The other day, I was chatting to a marketing expert who said “basically you can split marketing into branding and lead development and nurturing”.  I my world these both fall under [...]

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By Ruth Stevenson
In Guest Blog, Market Discovery, Market Research, Marketing, Startup Management
Posted 7th February 2012

Will people buy my product?

At some point along the road to success it is likely that an entrepreneur will have to convince people that there will be a demand for their product.  They may need to convince: An investor [...]

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By Ian Stevenson
In Market Discovery, Recruitment, Sales, Startup Management
Posted 29th June 2011

Finding the Right Sales People – Hunters, Farmers and Explorers

How do you find the right people to sell you product?  There are lots of different roles and  job titles including sales, marketing and business development, but what do they actually mean?

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By Ian Stevenson
In Business Plans, Market Discovery, Market Research, Marketing, Startup Management
Posted 31st March 2011

Competitors Shouldn’t be Elephants in the Corner of the Room

Business plans, investor pitches, and even executive summaries all have a section on competitors.  Talking about competitors can seem like the wrong thing to do, after all, surely competitors are [...]

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By Ian Stevenson
In Market Discovery, Market Research, Marketing, Sales, Startup Management
Posted 23rd February 2011

A Letter from an Uncustomer

When I work with a new product or service I generally need market feedback, and one of the best ways of getting this is to go out and talk to people.  Often, I get positive feedback from them, [...]

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Recent Posts
  • From Engineer to Consultant to CEO
  • GDPR & Marketing: Consent and Legitimate Interest
  • Starting a Presentation
  • TechCrunch – Cyan Forensics and the Scottish Pavilion
  • TechCrunch Disrupt – Day 1
Recent Posts
  • From Engineer to Consultant to CEO
  • GDPR & Marketing: Consent and Legitimate Interest
  • Starting a Presentation
  • TechCrunch – Cyan Forensics and the Scottish Pavilion
  • TechCrunch Disrupt – Day 1
Latest Blog posts
  • From Engineer to Consultant to CEO 28th December 2018
  • GDPR & Marketing: Consent and Legitimate Interest 8th May 2018
  • Starting a Presentation 20th March 2017
  • TechCrunch – Cyan Forensics and the Scottish Pavilion 8th December 2016
  • TechCrunch Disrupt – Day 1 5th December 2016

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