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  • Home
  • About Us
  • Services
    • Our Services
    • Raising Money — Investment & Grants
    • Business Plans & Financials
    • Market Research & Discovery
    • Sales & Marketing Support
    • Training & Workshops
    • Getting started
  • Customers
  • Blog
  • Contact us

Business Plans

By Ian Stevenson
In Business Plans, Investment, Market Discovery, Startup Management
Posted 6th October 2015

Dots, Lines and the Here and Now

Founders need to care about where the market will be when they are ready to serve it – to project the intersection between their vision and market trends.  They need to care about where the [...]

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By Ian Stevenson
In Business Plans
Posted 28th July 2015

Tips on Business Model and Value Proposition Canvas

The Business Model Canvas and Value Proposition Canvas are good tools for capturing and stimulating discussion, and are becoming more and more popular.  Locally Scottish Enterprise is encouraging [...]

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By Ian Stevenson
In Business Plans, News
Posted 24th July 2015

Download our FREE Value Proposition Analysis Canvas and Template NOW!

Salient Point has developed a new template for use alongside the Business Model Canvas and Value Proposition Canvas to help compare different potential value propositions: Download the FREE Value [...]

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By Ian Stevenson
In Business Plans, Financials, Friday Link
Posted 8th August 2014

Friday Link: The Four Fundamental Drivers of Revenue

This has been on my to-post list for a while. I keep reading it and thinking it’s a good piece so I’ve decided to post it today.  I do wonder if for most startups it might no be very [...]

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By Ian Stevenson
In Business Plans, Financials, Friday Link, Investment
Posted 28th March 2014

Friday Link: How Much Investment to Raise?

I’ve long wanted to write something on the topic of how to decide how much money to raise, but I haven’t yet come up with anything I’m happy to share!  Fortunately someone has done a big analysis [...]

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By Ian Stevenson
In Business Plans, Financials, Startup Management
Posted 10th December 2013

Dating Tips for Business Plan Financials?!?

Financials projections are a central part of a business plan, and there are two key points about selecting a start date for the financials that I can save you a lot of work…

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By Ian Stevenson
In Business Plans, Financials, Investment, Market Research, Opinion, Startup Management
Posted 15th November 2011

Evidence: Making Sales Figures Convincing to Investors

Most investors have experience of putting money into a project that looks and sounds very promising, but which ultimately fails because customers don’t actually buy the product (or service),  at [...]

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By Ian Stevenson
In Business Plans, Financials, Startup Management
Posted 8th November 2011

Ten Sense Checks for Business Plan Financials

There is no magic formula for calculating sales, or any other figure in a business plan, and there is almost certainly no right answer.  However, there are lots of different rules of thumb that [...]

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By Ian Stevenson
In Business Plans, Financials, Startup Management
Posted 11th May 2011

Projections – The Art of Self Delusion?

Just because projections are always wrong doesn’t mean they aren’t useful when used wisely (hence the tenuously linked picture of an owl, a symbol of wisdom).

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By Ian Stevenson
In Business Plans, Market Discovery, Market Research, Marketing, Startup Management
Posted 31st March 2011

Competitors Shouldn’t be Elephants in the Corner of the Room

Business plans, investor pitches, and even executive summaries all have a section on competitors.  Talking about competitors can seem like the wrong thing to do, after all, surely competitors are [...]

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Recent Posts
  • A Win in Paris – thanks to EIE in Scotland
  • From Engineer to Consultant to CEO
  • GDPR & Marketing: Consent and Legitimate Interest
  • Starting a Presentation
  • TechCrunch – Cyan Forensics and the Scottish Pavilion
Recent Posts
  • A Win in Paris – thanks to EIE in Scotland
  • From Engineer to Consultant to CEO
  • GDPR & Marketing: Consent and Legitimate Interest
  • Starting a Presentation
  • TechCrunch – Cyan Forensics and the Scottish Pavilion
Latest Blog posts
  • A Win in Paris – thanks to EIE in Scotland 20th November 2019
  • From Engineer to Consultant to CEO 28th December 2018
  • GDPR & Marketing: Consent and Legitimate Interest 8th May 2018
  • Starting a Presentation 20th March 2017
  • TechCrunch – Cyan Forensics and the Scottish Pavilion 8th December 2016

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