In Friday Link

I often hear people complaining about junk-mail, cold-calls and e-mail spams and scams saying “why do they keep doing it – it doesn’t work”.   My view has always been that IF they keep doing it, it MUST be working.  Of course not every campaign works on everyone and the response rates are probably low, but the overall campaigns must deliver positive ROI otherwise “they” simply wouldn’t keep doing it!

Here are some numbers and analysis from Mckinsey for e-mail marketing that confirm it is the fastest growing online channel for customer acquisition:  Why marketers should keep sending you e-mails





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