In Investment, Opinion, Startup Management

Any spare change?

Back in December I blogged about some of the different types of crowdfunding under the title Crowdfunding Chaos, where I tried to categorise some of the types of crowdfunding that were emerging and link to some relevant sites and articles.

Since then things have moved on somewhat, especially in the Crowd Equity space where funders receive shares in the ownership of a business they are funding.

Why Is Crowd Equity Difficult?

Legislation in the UK means that only PLCs (Public Limited Companies) can promote (offer) their shares for sale directly to the general public.  These companies are heavily regulated by the FSA (Financial Services Authority), and have a substantial administrative overhead to maintain their public status.  This ensures that there is proper governance and published accounts and information meet minimum standards, and is for the protection of consumers.  Some are listed and traded on public exchanges such as the LSE (London Stock Exchange) or AIM (Alternative Investment Market) but PLCs dont have to be “listed” on an exchange.  BrewDog (see managed to raise substantial sums without listing, mostly from individual beer drinkers who like their product and responded to a campaign called Equity for Punks.

Angel investing relies on some specific exemptions that apply to Certified High Net Worth Individuals (deemed by the FSA to be able to afford to lose money if they want to) and Sophisticated Investors (deemed to know enough to properly understand the risks).  There is no exemption for CrowdFunding.

Becoming a regulated public company is too expensive for many startups, and the crowdfunding movement is an attempt to address this problem.


I mentioned CrowdCube (see in my previous article as an example of a crowd equity platform.  They operate in the UK using a legal loophole.  As I understand it, when you sign up to their website as a potential investor you become a shareholder in CrowdCube (albeit a very small shareholder with non-voting shares with no monetary value).   CrowdCube takes shares in the companies that wish to raise investment too.

This means that when CrowdCube advertises opportunities to investors they are advertising companies in the same group to existing shareholders – which is a legitimate promotion under current regulations.  However, it is clear that the regulations and legislation were not set up with the intention of enabling this sort of activity.

CrowdCube has been up and running for some time, building a reputation and a following.  Businesses have raised anything from a few £10k  up to £1m using the platform, and it is proven.  However, the fact that it is operating using a loophole carries risks:

  • At present the authorities don’t seem to be paying CrowdCube much attention, but a failed or fraudulent investee could easily change that.
  • The loophole is untested in court, and interpretation of the law is a fine art.  It could be that the loophole would be found not to exist in court, in which case a very messy legal situation could arise.
  • Even if the loophole is real, what CrowdCube is doing appears to be in opposition to the principles and intentions of financial regulation in the UK where consumers are heavily protected.  The loophole may be closed in future.

Of course, the FSA and/or government may decide they wish to encourage this sort of activity, and could guarantee to keep the loophole open or introduce new legislation or regulations to clarify the position.

SEEDRS (see has taken a different approach by itself becoming a regulated body, authorised by the FSA (Financial Services Authority) in the UK to advise consumers on non-regulated investments (see  This is an expensive path to follow but SEEDRS has raised investment to support it through the process and appears to be nearly there.  A key advantage of this approach is that it is relying on a completely transparent mechanism rather than a loophole, endorsed by the granting of FSA approval.

There are also costs to this approach.  For example, SEEDRS has a less attractive front page as it can’t display information on companies until members are signed in.

US Legislation

Since my last blog on this subject, the US has passed new legislation designed to promote CrowdFunding called the JOBS Act.  This raises the limit on the number of shareholders a company can have before it needs to be regulated by their regulators the SEC (Securities and Exchange Commision) and allows for raising up to $50 million without being regulated.  A good summary of the JOBS Act is available on Mashable.

It remains to be seen whether the UK will follow with new legislation or regulations specifically targetted at enabling Crowd Funding, or wether the status quo is seen as sufficient.


I am still sitting on the fence when it comes to CrowdFunding.  On the one hand, I welcome a new source of capital especially for smaller businesses.  On the other, I worry that large numbers of small shareholders will make further funding rounds for successful small companies too hard.  I also fear that many entrepreneurs and investors on CrowdFunding platforms will be a little naive about the costs and risks involved.

I don’t think CrowdFunding is going to make a big impact on the high-tech companies I work with any time soon, but for a raft of web, apps, games and product based startups, it seems like an exciting new opportunity.

One thing is certain:  it will be exciting to watch the continued development of this trend (or is it a market now?) in the coming months.

Showing 5 comments
  • Anne Johnson

    Here’s an interesting product example from Kickstarter – Pebble; 52,000 people have so far contributed $7.7m

    And one that is much more recent – Amanda Palmer raising money to fund new music, bypassing the need for a record label

  • adrianjcclark

    We’re still waiting to see whether CrowdCube’s model gets tested, and to see whether crowd-venturing is going to change the market place. Not so far… And it seems clear that sophisticated valuable investors won’t be joining up any time soon.

    • Ian Stevenson

      I think you raise a great question. I think the market for sophisticated investors is entirely unchanged by crowdfunding at the moment. On the other hand, I think for companies in certain categories (often those that are of no interest to sophisticated investors) crowdfunding has really changed things. Millions have already passed through CrowdCube and SEEDRS – maybe not from sophisticated investors but they have still ended up with companies. Whether those companies succeed is, of course, yet another question.

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