This blog post entitled The 10/20/30 Rule of Powerpoint post on by Guy Kawasaki is nearly six years old now, but it is still one of the best articles on pitching I have seen. Most of the companies I work with need to pitch for support or investment, so time and time again I find myself referring them to it. I think it is a great tool for helping technology companies to understand that a pitch has to be about a lot more than technology!
Guy is well known as a speaker and for his interesting and entertaining twitter feed. According to his official website, Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.