In Friday Link

OnStartups

OnStartups is one of the blogs that truly inspires me.  Run by Dharmesh Shah, it has a great collection of articles from Dharmesh and his guest authors.  Not only is the content great, it is pretty much the definitive example of inbound marketing in action.

This is an example of a great OnStartups post – Secrets of Fremium Pricing – Make the Cheapskates Pay .  It is informative, doesn’t hold back in making its points, and offers concrete advice on what to do if it applies to you.

As an inbound marketing tool itself, it is promoting Hubspot.com, a subscription service to improve your web presence and inbound marketing – something I haven’t tried myself but hear good things about.   Hubspot also provide Grader.com, which is a great set of resources for assessing the effectiveness of your website, blog and social media feeds.  I find these tools an extremely important source of ideas and advice!

You might also be interested in checking out the Inbound Marketing Book, also by Dharmesh Shah.  It is a very practical guide to using the internet to generate business.

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