How We Help
Salient Point helps companies to find customers and investment, working alongside founders to
build networks, prepare pitches and marketing materials, and close deals. We bring additional
skills and experience to help turn ideas into successful enterprises.
We work closely with the founding team on the key issues they face, and we help build capacity and develop
skills within the team wherever possible. We measure our success in terms of progress toward commercial goals.
Please get in touch to find out more about how Salient Point can help you with:
- Finding customers
- Raising investment
- Writing your business plan
- Preparing marketing materials
- Selling and business development
- Researching your market
- Defining your product
- Funding applications (e.g. SMART)
Who We Are
Ian leads Salient Point, bringing to bear his 15 years of experience in commercial and technology roles.
He specialises in helping young companies to take new ideas or technology to market, and raising the necessary investment to do so.
Ruth is an expert in primary research, including surveys, focus groups and in-depth interviews - techniques invaluable in identifying
and defining markets. Her high standards and accreditation with the Market Research Society ensure that her results are credible and independent.